Our insights into the digital world.
How to leverage automation in your PPC campaigns in 2025
The digital advertising world continues to evolve every year, and automation is at the forefront of this transformation. In the world of pay-per-click (PPC) campaigns, AI marketing automation offers businesses a powerful way to save time, optimise bids, and enhance overall campaign performance.
How to write a good connection invite for LinkedIn
LinkedIn has over 30 million users in the UK alone and 40% of B2B marketers say LinkedIn is the most effective platform for driving high-quality leads (source). In light of this, it’s no surprise that LinkedIn is one of the most popular social media platforms for B2B...
Should your business have a blog?
As we’ve written many times, blog posts are one of the most useful marketing assets you can have. There are several benefits to starting a blog for your business, including: Raising the online profile of your company Demonstrating the expertise and capabilities within...
Google Analytics 4- What do you need to know?
By now it is likely you will have heard about the migration to Google Analytics 4. All standard Universal Analytics properties are due to stop processing in July 2023, meaning businesses have just under a year to prepare for the move to GA4. As this migration has been...
How to handle nightmare clients
Anyone working in a marketing agency is likely to have a nightmare client or two in their time. The ones that make you dread meetings, stress about things that really don’t matter, and make you wonder if you can get away with calling in sick today… We’re all human and...
Top tips for creating an effective google ads campaign
Thinking of using Google Ads to promote your business? Here are our top tips for creating an effective campaign. Evaluate Google Ads for your business Before you even start creating a Google Ads campaign, you need to evaluate and analyse three things: Is Google Ads...
The Benefits of Email Marketing
What is Email Marketing? Email marketing is a digital marketing strategy that allows businesses to send targeted messages directly to customers via email. It is a cost-effective and efficient way to increase brand awareness, drive website traffic, and boost sales. Key...
