Our insights into the digital world.
Where should I run ads to promote my business?
Business ads are paid or organic marketing messages that help companies promote their products or services through digital, print, or broadcast media. Did you know that 97% of people learn about local businesses online? But how do you know which one will actually...
What is a digital buyer journey and how is it useful to you?
What is the digital buyer journey? If you’re doing any kind of marketing activity for your business, you will be targeting some stage of the digital buyer journey – whether you know it or not. The digital buyer journey is simply the experience a person has with your...
What imagery should you use on your website?
https://vimeo.com/504371438 One of the key elements that you should be aiming for with your website is to provide a good user experience. If you’ve put all this effort into SEO, social media or paid advertising to drive people through to your website, it will all be...
How to create a buyer persona for your marketing strategy
We talk about buyer personas a lot in our articles because they are the key to a successful marketing campaign. Everything from the platforms you’re active on to the imagery you use on social media should be informed by your buyer personas. In this article, we’ll walk...
How to repurpose your website content
Repurposing content is a tactic that most content marketers swear by – it takes a lot of effort to create a great piece of content so really you want it be useful more than just the once. By creating different versions of the same content, you can extend it’s life and...
How to optimise a Google My Business Listing
Google My Business gives you the power to control exactly how your business is presented on Google Maps, Local Packs and in Google search results. This is arguably one of the most important areas to get right when it comes to reaching new customers for your local...
How to improve your CTR in Google Ads
Click-Through Rate (CTR) is a commonly overlooked metric in Google Ads that can actually be the key to a successful search campaign. By improving your CTR in Google Ads you can save money, achieve more conversions and have high performing ads overall. CTR is basically...
