Our insights into the digital world.
Marketing Trends for 2025: the Future of Digital Marketing
The digital marketing landscape is evolving at an unprecedented pace. New trends are emerging that will offer exciting opportunities for businesses to enhance their marketing strategies and connect with their audiences in innovative ways. From AI advancements to the rise of the metaverse, the future of digital marketing is being shaped by cutting-edge technologies and changing consumer behaviour.
Why is branding so important – and how it helps marketing
Branding expert Lauren from Pen & Ink Designs sat down with us to discuss all things branding for beginners, common questions she gets asked and how the right branding can improve your marketing. Why is branding so important? “Your branding is the face of your...
Should you keep your hosting and DNS records separate?
If you’re setting up your own website, you will likely be after the simplest solution possible (especially if you’re not too tech-savvy). While this is completely understandable, be warned that some of these simple solutions can cause problems for you further down the...
How to measure SEO performance (explained to non-marketers)
“Is SEO even doing anything for our website?” “How is SEO actually helping my business?” “What has all this SEO work done for me?” If you’ve heard any of these questions from your clients, this article is for you. When you’re running SEO activity yourself, you’ll know...
Which web design software is best for beginners?
Creating a new website but doing it yourself rather than going to an agency? That’s cool. We’re not here to pressure you into buying anything you can’t afford. But to make sure you get off to the best start possible, here’s some advice from our experts about choosing...
No April fools around here… Highlights Ahoy!
April Highlights This month we launched a new website for Authenticate – a company providing innovative industry-leading supply chain tools. We received a lovely review from one of their team who worked closely with us on the project: Working with Logic Digital on a...
How web design can make or break your business
Web design plays a huge part in keeping your audience on your website and turning them into leads or customers. If you want your website to actually help grow your business, here are some things you need to consider. Familiar web design creates instant connections...
