Our insights into the digital world.
A step-by-step guide to using LinkedIn for lead generation
There is so much advice on the web outlining how LinkedIn can produce lead generation for your business that it can all get a bit confusing. Which techniques are best? Should some techniques be deployed first or in a particular order? Or is the key to successful lead...
How to make life easier as a marketing consultant
Life as a marketing consultant is not always straightforward but it can also be incredibly rewarding when done correctly. Over the years we’ve worked with a number of independent marketing consultants and we’ve noticed a few common challenges that they all tend to run...
A quick guide to local SEO and how it can help your business
There are many lengthy guides out there about how to optimise your business for local SEO – this is not one of those. Chances are if you’re reading up on how to do it, you probably don’t have all the time in the world to spend on it, let alone read about it. In this...
The 5 best ways to increase your website traffic
There are a number of reasons your business might have a website – it could be to sell products and services directly, to raise awareness of your brand or even to showcase your portfolio. Regardless of your website’s purpose, one fact is unavoidable: your website...
Is indirect marketing the right boost for your business?
When you think of marketing, the first things that come to mind will probably be direct marketing tactics like email offers, search ads and paid social media campaigns – all of these can work well for some audiences but with the digital landscape becoming more crowded...
Social ads vs search ads: which is best for you?
Advertising online is a crucial part of most businesses’ digital marketing strategy but with so many different advertising platforms to explore, which route should businesses take? We’re going to explore two of the most popular advertising methods – Search Ads and...
What is AMP and why is it important?
With page speed set to become a more important ranking factor for Google, it’s time for web developers to re-visit AMP and the benefits it can have for your website. AMP (Accelerated Mobile Pages) is an open source, website publishing technology designed by Google to...
