Advertising online is a crucial part of most businesses’ digital marketing strategy but with so many different advertising platforms to explore, which route should businesses take? We’re going to explore two of the most popular advertising methods – Search Ads and...
Getting your PPC ads right in Google Ads or Bing Ads can be hard even for the most experienced specialists. But these ads can play a crucial role in your wider digital marketing strategy so it’s important that you take the time to craft a great PPC ad that will get...
SEO and PPC are often thought of as completely separate marketing strategies, but there are times when the best results can be achieved by combining their activities. Search Engine Optimisation (SEO) involves optimising your website to be visible in search engines –...
When you run a PPC campaign through Google Ads, you can target your ads in a number of ways, including by location, interests and demographics. Yet, among all of these, keywords are arguably the best choice for your PPC campaign, as you can easily target users based...
We are delighted to announce we are now an accredited Google Partner. This means that Google has recognised our expertise in PPC advertising through the performance of the accounts we manage and the examined expertise of our staff. We have staff who are now Google...
