What is AMP and why is it important?

What is AMP and why is it important?

With page speed set to become a more important ranking factor for Google, it’s time for web developers to re-visit AMP and the benefits it can have for your website. AMP (Accelerated Mobile Pages) is an open source, website publishing technology designed by Google to...
How to integrate AMP into your existing site structure

How to integrate AMP into your existing site structure

Google is always striving to find new ways to improve user experience. From changing their algorithms to updating their best practices; Google is constantly aiming for the perfect experience. Bearing that in mind, it is little wonder that they came up with the concept...